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Rooney Mara on Vegan Fashion Line Hiraeth

WWD – The story of how Rooney Mara added “fashion designer” to her résumé is not unlike that of many who spot a hole in the market and aim to fill it: she couldn’t find what she wanted to wear in stores, and, believing others might feel the same, set out to create it herself.

A longtime vegan, Mara was struggling to find clothing that was both animal-free and at a quality level above fast-fashion.

“I’ve always loved Stella [McCartney] and I’ve worn Stella for stuff, but other than Stella there really aren’t many,” Mara says over the phone from Los Angeles. “In the last few years there have been a few other places that have popped up like Susi Studio, who makes a lot of vegan shoes, and Good Guys Don’t Wear Leather. I know a lot of them because I don’t wear or buy leather anymore, so I had to search around. But it wasn’t really exactly what I was looking for, which was how this thing sprang about. I had a need and I felt like there was a sort of gap in the market.”

Born from that was Hiraeth, a line of vegan and ethically made clothing, footwear and accessories, priced between $160 and $1,500, that Mara founded with close friends Chrys Wong and Sara Schloat. Launched this past February, the line has expanded into Barneys this August, with plans for further growth on the horizon.

“I’ve known Sara since I was little; we grew up in the same town and went to school together and have always loved fashion together,” Mara says. “We had been talking about doing something like this for awhile.” She and Wong, a former wardrobe consultant for Barneys, met around seven years ago.

“That’s how this conversation started; if we’re searching for that wardrobe we might as well make that wardrobe, and maybe sharing that wardrobe for people,” Wong says.

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‘Don’t Worry…’ Los Angeles Premiere

With thanks to the wonderful Emily, I’ve updated our gallery with some great photos of Rooney from the Don’t Worry, He Won’t Get Far On Foot premiere held at ArcLight Hollywood on Wednesday night. It’s great to see her again!


‘Una’ Screen Captures

Although this wasn’t my first time watching Una, I’m still amazed by Rooney’s performance in this film. For me, it’s up there with Lisbeth Salander and Therese Belivet as one of her most complex, memorable and dynamic roles – and although critically acclaimed, unfortunately it didn’t draw attention from awards season. Over 700 screen captures from the Blu-ray release have been added to the gallery–please do take a look.



‘Mary Magdalene’ London Screening

I’ve finally been able to update the gallery with some beautiful photos from Monday night as Rooney attended the Mary Magdalene screening in London, which was held at The National Gallery. My apologies for the delay adding them! Once again, thank you to the lovely Emily for the photos.

‘The Secret Scripture’ Screen Captures

I’ve updated the gallery with Blu-ray quality screen captures of Rooney’s performance in The Secret Scripture, where she plays Roseanne ‘Rose’ Clear/McNulty, a young Irish woman who is imprisoned in a psychiatric hospital after being labelled a nymphomaniac and later accused of killing her baby. Although beautifully shot, I think this film will be quickly forgotten amongst her other work, but Rooney turns in yet another memorable performance (and her accent is very good). Enjoy!


New ‘Don’t Worry..’ Still

I’ve uploaded a brand new still of Rooney from Don’t Worry, He Won’t Get Far on Foot to the gallery. After some very quick glimpses of her in the trailer, this is really the first time we have a decent look at her role as Annu (which is reportedly very, very small).

‘Don’t Worry, He Won’t Get Far on Foot’ First Trailer and Poster

Ahead of its premiere at the Sundance Film Festival on Friday (Jan 19), the first official trailer and poster for Don’t Worry, He Won’t Get Far on Foot have been released – giving us just a small glimpse at Rooney’s character, Annu. I’ve also added captures from the trailer and the film’s official poster to the gallery.